Cultural Insights

Exploring cultural dimensions through mixed-methods and experiments.

A laptop displays a webpage titled '150 ChatGPT copywriting prompts' with a logo above the text. It suggests using AI to improve copywriting skills. On the left, part of a colorful sandwich is partially visible, adding a contrast to the academic theme on the screen.
A laptop displays a webpage titled '150 ChatGPT copywriting prompts' with a logo above the text. It suggests using AI to improve copywriting skills. On the left, part of a colorful sandwich is partially visible, adding a contrast to the academic theme on the screen.
Corpus Construction

Collecting texts from diverse cultural spheres for analysis.

A corridor in a traditional architectural setting with ornate red and gold designs on the overhead beams and pillars. The stone columns are tall and grey, creating a symmetrical and elegant pathway. Chinese characters are inscribed on one of the columns, and there is a glimpse of greenery and architectural elements in the background.
A corridor in a traditional architectural setting with ornate red and gold designs on the overhead beams and pillars. The stone columns are tall and grey, creating a symmetrical and elegant pathway. Chinese characters are inscribed on one of the columns, and there is a glimpse of greenery and architectural elements in the background.
Controlled Experiments

Testing GPT-4 responses to culturally specific scenarios.

A person is using a tablet with a keyboard on a desk. The tablet displays a screen about search function design and considerations. Nearby, there is a smartphone showing some exploration and creation options. Various colorful cards and pens are scattered on the white surface.
A person is using a tablet with a keyboard on a desk. The tablet displays a screen about search function design and considerations. Nearby, there is a smartphone showing some exploration and creation options. Various colorful cards and pens are scattered on the white surface.
A string of red and pink beads is laid across a sheet of paper, which contains text in a non-Latin script. The beads have a faceted texture and vary in size, creating a visually interesting pattern against the printed background.
A string of red and pink beads is laid across a sheet of paper, which contains text in a non-Latin script. The beads have a faceted texture and vary in size, creating a visually interesting pattern against the printed background.
Matrix Development

Expanding Hofstede's dimensions into a six-axis framework.

Sentiment Analysis

Analyzing responses using valence-arousal and power distance metrics.

Cultural Insights Lab

Exploring cultural dimensions through innovative research and controlled experiments for deeper understanding.

Corpus Construction

Collecting diverse texts from Confucian, Islamic, and Christian cultural spheres across various domains.

A construction site with a large, metallic building featuring the CSCEC logo and Chinese characters on it. Surrounding the building are tall apartment complexes in the background. Signs are visible, including one indicating an exit with English and Chinese text, and several informational signs in Chinese.
A construction site with a large, metallic building featuring the CSCEC logo and Chinese characters on it. Surrounding the building are tall apartment complexes in the background. Signs are visible, including one indicating an exit with English and Chinese text, and several informational signs in Chinese.
Controlled Experiments

Utilizing GPT-4 to analyze culturally specific scenarios with sentiment and power distance metrics.

An open book with text in a language that appears to be Chinese is placed on a textured surface. There is a glass of water nearby, showing light reflections and refractions. Part of a newspaper with visible text is placed adjacent to the book, adding a sense of casual reading or study.
An open book with text in a language that appears to be Chinese is placed on a textured surface. There is a glass of water nearby, showing light reflections and refractions. Part of a newspaper with visible text is placed adjacent to the book, adding a sense of casual reading or study.
Research

Exploring cultural dimensions through mixed-methods analysis.

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